About 555 Local

Technology Changes. Local Business Still Runs On People.

555 Local exists to make sophisticated AI capabilities useful to the companies that make local communities work — the ones with real customers, real reputations and no room for science projects.

Why we exist

Large companies got these tools first. That advantage does not have to last.

For most of the last thirty years, the gap between a national company and a local one came down to resources: research teams, marketing departments, sales operations, analysts. AI compresses a lot of that.

What has not changed is that local business is a relationship business. So we build systems that carry the routine work and leave the relationships to the people who earned them.

Foxworth Advisory fox markA Foxworth Advisory Company
A live oak with Spanish moss against a pale sky
Daniel A. Foxworth, founder of 555 Local and Foxworth Advisory

Founder

Daniel A. Foxworth

Daniel A. Foxworth is the founder of Foxworth Advisory, an executive sales and demand consulting practice building the next generation of agentic demand systems for hardtech, SaaS, access control, and hospitality companies.

Over nearly 30 years in B2B revenue leadership, Daniel has led sales organizations through industry-defining shifts — including the electronic-key transition that reshaped hospitality access control and, most recently, a decade at SKF heading a large go-to-market team focused on the world's best-known manufacturers in the Robotics, Defense, Semiconductor, and General industries across the US and Canada. His work today centers on Autonomic Selling: pairing seasoned revenue strategy with agentic AI to make demand generation faster, smarter, and more predictable.

A U.S. Marine Corps veteran based on the Georgia coast, Daniel earned his Executive MBA at Georgia Tech's Scheller College of Business and his Master's in Philosophy from Georgia State University.

At this stage in his career, Daniel is focused on raising the next generation of sales executives. His doctoral work, beginning August 2027, will follow two tracks: closing the executive sales education gap by helping universities build Executive MBA curricula for sales leaders, and developing agentic work systems that generate enterprise sales intelligence at scale.

Todd Herion, VP of Engineering at 555 Local

Team · Engineering

Todd Herion

VP of Engineering

Todd has spent more than 20 years putting technology into working businesses, where it has to run every day without anyone babysitting it. He has led rollouts at more than hundreds of hotels across the U.S., Europe and Asia, and at sites as demanding as U.S. Navy aircraft carriers and Department of Energy facilities. He helped launch a B2B software platform that reached $2.5 million in revenue in its first year, building its team and processes from scratch. Most recently he managed upgrades to a payment system handling up to 2,000 transactions per second, with zero downtime.

Today Todd builds with AI himself. He designs and ships production software using agentic AI tools, including a live, multi-tenant platform used by K-12 athletic programs. At 555 Local he leads the technical side: how each system is set up, how it connects to the tools a business already uses, and making sure it keeps working long after launch.

Technical Advisors

Experienced Guidance For Practical AI.

Four accomplished leaders in the business application and implementation of AI have accepted our invitation to serve as Technical Advisors to Foxworth Advisory.

Portrait of Adebola Aguda, Technical Advisor

Technical Advisor · 01

Adebola Aguda

Technical Advisor | AI Strategy & Product Innovation

Euna Solutions

Adebola Aguda is an AI and product strategy leader with more than a decade of experience spanning AI, cloud technology, digital transformation, intelligent automation and product development. She currently serves as Product Operations & AI Strategy Manager at Euna Solutions and previously held senior product management roles at Microsoft and EY, where her work included Azure AI, cloud and AI product strategy, technology adoption and digital transformation. As a Technical Advisor to Foxworth Advisory and 555 Local, Adebola brings deep technical and product expertise to helping businesses identify high-value AI opportunities and translate them into practical solutions. She is also co-founder of PlannerHub, an AI-powered marketplace, and a Georgia Tech CREATE-X founder. Adebola holds a B.S. in Computer Science from Georgia State University and an Executive MBA at Georgia Tech, focused on Management of Technology. She was also named a Georgia State University 40 Under 40 Honoree.

Portrait of Samuel Njoku, Technical Advisor

Technical Advisor · 02

Samuel Njoku

Technical Advisor | AI Security, Governance & Cloud Architecture

ForteShield AI

Samuel Njoku is a cloud and AI architect with more than a decade of experience in enterprise cloud infrastructure, AI systems and security. Sam is also Co-Founder of ForteShield AI (https://forteshield.ai/), where he is building an AI security and governance platform designed to help organizations test, monitor and govern LLMs, AI agents and MCP-based systems. As a Technical Advisor to Foxworth Advisory and 555 Local, Samuel brings deep expertise in AI governance, AI security, enterprise architecture and secure AI deployment. His background includes engineering leadership at SADA, a leading Google Cloud partner, and extensive experience with Google Cloud, AWS and Azure. He is a Google Cloud Certified Professional Cloud Architect, Machine Learning Engineer and NVIDIA certified in AI Infrastructure and Operations. Samuel holds an Executive MBA from Georgia Tech’s Scheller College of Business and participated in Georgia Tech CREATE-X, combining deep technical expertise with business strategy, entrepreneurship and technology commercialization.

Portrait of DJ Lewis, Technical Advisor

Technical Advisor · 03

DJ Lewis

Technical Advisor | AI Implementation, Transformation & Go-to-Market Strategy

The Coca-Cola Company

DJ Lewis currently serves as Director of AI Implementation at The Coca-Cola Company, leading AI implementation across North American marketing. Previously, he worked at Google as an Enterprise Cloud Customer Engineer focused on Data and AI and held leadership roles in strategic partnerships and Google Cloud consulting. DJ is an AI and business transformation leader with experience spanning AI implementation, enterprise technology, go-to-market strategy and organizational change. As a Technical Advisor to Foxworth Advisory and 555 Local, DJ brings expertise in turning AI strategy into organizational adoption and measurable business outcomes. His work sits at the intersection of people, process and technology, helping organizations implement AI, build internal capabilities, manage change and connect emerging technologies to revenue and business strategy. DJ holds a B.S. in Nuclear and Radiological Engineering and an Executive MBA from Georgia Tech, with a focus on Management of Technology.

Portrait of Bradley Smith, Technical Advisor

Technical Advisor · 04

Bradley Smith

Technical Advisor | Data, Analytics & Business Intelligence

Piedmont

Bradley Smith is a data and analytics leader with more than a decade of experience using business intelligence, data architecture, AI/ML and analytics to improve business decision-making. He currently serves as Decision Support and Analytics Manager at Piedmont, following more than five years at Children’s Healthcare of Atlanta, where he led enterprise analytics initiatives supporting more than 16,000 users across clinical, financial and administrative functions. As a Technical Advisor to Foxworth Advisory and 555 Local, Bradley brings deep expertise in data strategy, analytics, AI-enabled business intelligence and data governance. His experience includes Microsoft Fabric, Power BI, Workday Prism, enterprise data warehouses, predictive analytics and the development of AI/ML-enabled analytics products. Bradley holds an Executive MBA from Georgia Tech’s Scheller College of Business, combining his technical background with business strategy and technology management.

Our approach

Business problem first. Technology second.

Systems get clear human oversight wherever decisions, customer relationships or risk require it.

Discover→Prioritize→Build→Deploy→Manage→Improve

Local

We work in the communities we live in and know the businesses by name.

Practical

If it does not make or save money, it does not get built.

Accountable

We stay on after launch. Someone answers the phone.

Next step

Start with a conversation about your business.

No slides. We'll ask how you get customers, what slows you down, and where you want the company to be in two years.

Reviewed by Daniel A. Foxworth, Founder, 555 Local ·